InFilmBranding

  India is a beautiful jumble of different subcultures, languages, religions, and historical landmarks, as well as the producer of one export that provides marketers all over the world with a vast advertising opportunity. India is incomplete without its cinema and, of course, Bollywood.  Over 1,500 films are produced in Bollywood each year and are viewed by the world. Bollywood entertains a variety of languages, including Hindi, Tamil, English, Punjabi, Telugu, Malayalam, and Kannada. All of these films allow brands to be included in the plots through product advertising in movies. Evolving of product placement  The preceding example demonstrates how the exercise began in Hollywood and gradually spread to other countries. In retrospect, we can call this a blessing in disguise. In the earlier days, product placement was used to aim at movie or television audiences to influence them through the planned and unobtrusive inclusion of a branded product in a movie or television ...